Simply, because we buy more! We buy from more dealers in southwest Florida than any other gold buyers and we currently serve the public best at our 1202 NE Pine Island Rd. Cape Coral, FL 33909. We encourage you to go shop around and get your best price and then come see us for your final offer or come in and we will tell you everything that your GOLD is worth, so you know exactly what you doing and how little we are making while you walk away satisfied with CASH in Hand. It’s that simple. WE’LL BEAT ANY LEGITIMATE OFFER!